About BetterYu
Better health. Better confidence. Better you.
BetterYu was built on a simple but powerful belief: that feeling like your best self shouldn’t be complicated, inaccessible, or left to guesswork.
We created BetterYu because we kept seeing the same thing — people doing everything right and still not feeling the way they wanted to. Working out. Eating well. Trying to stay consistent. And yet something was still off — their energy, their recovery, their confidence, their edge.
The problem wasn’t effort. It was direction.
BetterYu was born to close that gap. We combine physician-led clinical expertise with a modern, streamlined delivery system to give you a smarter, more guided approach to your health — one that fits into your real life and is built specifically for you.
No guesswork. No unnecessary complexity. Just a structured plan, provider oversight, and a simpler way to stay consistent.
Why we built this
We’ve spent years inside clinical medicine and patient care watching what works — and what doesn’t. What we know to be true is this: when people have the right support, the right guidance, and a system they can actually follow, they get results. And more importantly, they feel like themselves again.
BetterYu is that system. Clinically guided. Provider reviewed. Designed for people who take their health seriously and want a more intentional way to support it.
The people behind BetterYu
Dr. Anthony Didato
Co-Founder
Dr. Anthony Didato is a board-certified endodontist, Diplomate of the American Board of Endodontics, and certified functional medicine practitioner with over a decade of clinical expertise and a published research record.
Prior to launching BetterYu, Anthony co-founded Balanced Aesthetics + Wellness in 2020 alongside Richelle Bonacia — building it into a trusted name in the industry by combining aesthetic medicine, hormone optimization, and regenerative wellness under one roof. That nearly decade-long foundation in clinical wellness is what drives the protocols and standards behind every BetterYu plan.
When he’s not working, Anthony is exploring the latest developments in health and wellness, traveling, and investing in his own personal growth.
Richelle Bonacia
Co-Founder
Richelle Bonacia is a visionary growth and operations strategist with a track record of building and revitalizing brands through innovative strategy, refined positioning, and precision marketing. She holds a Bachelor of Arts in Communications and dual master’s degrees in Business Administration and Healthcare Administration — a combination that gives her a rare ability to drive operational excellence and sustainable growth inside medically regulated environments.
Richelle co-founded Balanced Aesthetics + Wellness in 2020 alongside Dr. Anthony Didato, growing it into a premier medical aesthetics and functional wellness clinic. With nearly a decade of hands-on experience operating inside the wellness and healthcare space, she brings a deeply informed perspective to BetterYu — one built on real clinical operations, patient experience, and what it actually takes to build a medically credible wellness brand from the ground up.
She has led organizations from near failure to profitability, launched ventures from the ground up, and built scalable systems that align vision, execution, and long-term enterprise value. Her leadership is grounded in strong business acumen, strategic insight, and a deep understanding of the healthcare industry.
Together with Dr. Didato, Richelle built BetterYu to be what modern wellness should look like — premium, guided, accessible, and built with integrity at every level. Their shared vision is a brand rooted in medical credibility, elevated client experience, and operational precision.
Richelle leads from a foundation of service, with faith at the center of her life and a belief that enduring leadership is built on integrity, discipline, and purpose. She is deeply committed to mentoring high-potential individuals — equipping them with the confidence, discipline, and skill set to operate at their fullest potential.
Based in Atlanta, Georgia, Richelle enjoys life with her husband, their toddler daughter, and two beloved dogs. In her free time she values meaningful family time, game nights with friends, traveling, and deepening her pursuit of self-mastery through business strategy, behavioral psychology, and curated industry thought leadership.
Our Mission
To make clinically guided wellness accessible, consistent, and built around the individual — so that more people can feel in control of their health and show up as the best version of themselves.
Our Vision
A world where personalized wellness isn’t reserved for the few. Where anyone who is committed to their health has access to a guided, structured, and medically sound path forward.
Better health. Better confidence. Better you.
Bet on the BetterYu.
Not sure which pen fits your goals? Start with our general wellness intake and our providers will recommend the right protocol for you.
Start Your Wellness Journey